PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3071/9/18
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Novo Nordisk
The PMCPA Director initiated a complaint (under Paragraph 5.1 of the Constitution and Procedure) after a BMJ paper (Goldacre et al, 12 Sept 2018) ranked sponsors’ compliance with posting results …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3048/6/18
HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Bial Pharma v Profile Pharma
Bial Pharma UK complained about materials distributed from Profile Pharma’s promotional exhibition stand to support promotion of Xadago (safinamide) for Parkinson’s disease (add-on to levodopa)…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3068/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sanofi
The Director raised a matter concerning clinical trial disclosure involving Sanofi.The PMCPA determined the matter was outwith the scope of the ABPI Code (Code year 2016).
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3050/6/18
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AbbVie
An anonymous, non-contactable health professional complained about a day-long BPD (bronchopulmonary dysplasia) Masterclass held in May 2018, organised and funded by AbbVie, which discussed Synagis …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3091/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
UCB
The PMCPA Director opened a complaint after a BMJ paper (Goldacre et al, 12 Sept 2018) ranked sponsors’ compliance with posting summary results to the EU Clinical Trials Register (EUCTR) by the E…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3051/6/18
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Alexion
A UK health professional complained about a LinkedIn post appearing in their feed from Alexion Pharmaceuticals, linking to a press release about ALXN1210 (PNH) and EU regulatory submission.The comp…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3120/11/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Shire
A complaint was brought by the Director against Shire concerning clinical trial disclosure.The matter was assessed under the ABPI Code of Practice 2016.The PMCPA recorded the case as outwith the sc…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3054/7/18
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
PharmaMar
An anonymous, non-contactable complainant (appearing to be an NHS employee) complained about a PharmaMar-organised meeting in Madrid.The complainant said PharmaMar offered to pay flights and accomm…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3101/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Baxter
A complaint was brought by the Director against Baxter.The subject matter related to clinical trial disclosure.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice (Ap…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3056/8/18
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
An ex-GSK representative complained about (1) GSK’s relationship with a named practice-based pharmacist and (2) a device-use claim in digital sales aids for Relvar Ellipta, Anoro Ellipta and Trel…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3073/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Novartis
A complaint was brought by the PMCPA Director against Novartis.The subject matter related to clinical trial disclosure.The case was assessed under the ABPI Code year 2016.The PMCPA determined the m…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3057/8/18
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
The head of prescribing and medicines management at a CCG complained about promotion of Victoza (liraglutide) by a named Novo Nordisk representative.Allegation: on 8 August 2018 the representative …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3119/11/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Pfizer
A complaint was brought by the Director against Pfizer concerning clinical trial disclosure.The matter was assessed under the ABPI Code of Practice 2016.The PMCPA determined the issue was outwith t…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3059/8/18
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
An anonymous, non-contactable complainant (appearing to be a Lundbeck employee) complained about: (1) the product section of Lundbeck’s UK website and (2) certification of promotional materials u…
2018 🔒 Subscribe
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AUTH/3117/11/18
Data & Publications Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Seqirus
A complaint was brought by the Director against Seqirus.The subject matter related to clinical trial disclosure.The matter was assessed under the ABPI Code of Practice 2016.The PMCPA recorded the c…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3061/8/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ferring
A nurse specialist complained about the conduct of a named Ferring representative, alleging harassment of department staff for appointments.The complainant said the representative made repeated cal…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3100/9/18
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Pierre Fabre
A complaint was made by the Director against Pierre Fabre.The subject matter related to clinical trial disclosure.The PMCPA determined the matter was outwith the scope of the ABPI Code (Applicable …
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3062/8/18
Off-label Promotion Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Sanofi Toujeo leavepiece
A consultant physician complained about a six-page A5 gate-folded promotional leavepiece for Toujeo (insulin glargine 300 units/mL) (SAGB.TJO.18.06.0924(1)).The leavepiece discussed the BRIGHT head…
2018 🔒 Subscribe
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AUTH/3095/9/18
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Actelion
A complaint was made by the Director against Actelion.The subject matter related to clinical trial disclosure.The PMCPA determined the matter was outwith the scope of the ABPI Code of Practice (App…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3063/9/18
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk Pharma
Dr Falk Pharma UK made a video (2015) with a third party for use on the NHS Alliance website for 12 months.The video discussed inflammatory bowel disease and treatment, included a patient case stud…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3092/9/18
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Celgene
A complaint was brought by the Director against Celgene.The subject matter related to clinical trial disclosure.The PMCPA determined the matter was outwith the scope of the ABPI Code (2016).
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3103/10/18
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Ipsen
An anonymous, non-contactable complainant alleged an Ipsen meeting about Cabometyx (cabozantinib) for advanced renal cell carcinoma (RCC) was a “glorified sales pitch”, biased, and scientifical…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3089/9/18
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
PMCPA AUTH/3089/9/18
A matter relating to clinical trial disclosure was considered following a complaint by the Director against Merck Serono.The case was assessed under the ABPI Code of Practice 2016.The PMCPA determi…
Clauses: NONE
2018 🔒 Subscribe
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AUTH/3105/10/18
Data & Publications Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Eli Lilly
A hospital pharmacy team leader complained about a compassionate (free of charge) supply of Olumiant (baricitinib) 4mg tablets requested by a named consultant rheumatologist for a complex patient w…
Clauses: NONE
2018 🔒 Subscribe
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