PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3215/6/19
Off-label Promotion Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
GP v Pfizer and Bristol-Myers Squibb
A general practitioner complained about a page from a six-page, landscape, gatefold leavepiece promoting Eliquis (apixaban) (ref PP-ELI-GBR-4453) issued by Pfizer Limited and Bristol-Myers Squibb P…
2019 🔒 Subscribe
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AUTH/3162/2/19
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
AstraZeneca
A UK health professional complained about AstraZeneca re-tweeting a US-origin tweet from the global @AstraZeneca account during Heart Failure Awareness Week 2019.The tweet promoted awareness of hea…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3200/5/19
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Napp Pharmaceuticals Limited — Not stated
A BBC Radio 4 programme (File on 4) broadcast in May 2019 and a BBC website article titled ‘Doctors used as “guinea pigs” in opioid painkiller promotion’ criticised Napp Pharmaceuticals Lim…
Clauses: 19.1,18.1,9.1,2
2019 🔒 Subscribe
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AUTH/3161/2/19
HCP Hospitality & Meetings Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Leo Pharma
A named, non-contactable, current employee complained about Leo Pharma’s promotional practices.Allegations included: encouraging representatives to visit doctors five times a year (more than 3 un…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3203/6/19
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka Europe
An anonymous employee (describing him/herself as a concerned health professional) complained that Otsuka UK webpages promoted prescription-only medicines (POMs) to the public.The webpages were part…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3158/2/19
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Servier advisory board (Lonsurf)
A Servier employee complained about a metastatic colorectal cancer (mCRC) advisory board held on 23 June 2017 concerning Lonsurf (trifluridine/tipiracil). Allegations included that representative…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3223/7/19
Data & Publications Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Boehringer Ingelheim
Boehringer Ingelheim Limited voluntarily admitted that the June 2019 issue of MIMS bore advertising for Spiolto Respimat (tiotropium and olodaterol) on more than two pages.The June 2019 MIMS contai…
Clauses: 9.1
2019 🔒 Subscribe
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AUTH/3157/2/19
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
AstraZeneca
AstraZeneca voluntarily admitted a claim on the Fluenz Tetra (LAIV) health professional website (fluenztetra.co.uk) could not be substantiated by the reference cited.The same statement also appeare…
Clauses: 4.3,9.1
2019 🔒 Subscribe
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AUTH/3241/8/19
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Bristol-Myers Squibb Pharmaceuticals Limited — Opdivo (nivolumab); Yervoy (ipilimumab); comparator referenced: sunitinib (Sutent, marketed by Pfizer)
Bristol-Myers Squibb Pharmaceuticals Limited made a voluntary admission that overall survival (OS) results in a promotional article were incorrect.The material was published online and in the hard …
Clauses: 7.2,14.1
2019 🔒 Subscribe
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AUTH/3155/2/19
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Bristol-Myers Squibb & Pfizer
A UK health professional complained about the Eliquis (apixaban) health professional website section on special warnings and precautions for use.The page advised care when Eliquis was used with NSA…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3238/8/19
Social Media & Digital Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Vifor corporate website
An anonymous, non-contactable individual describing themself as a “concerned UK health professional” complained about Vifor Pharma UK Limited’s corporate website pages for IV irons.The compla…
2019 🔒 Subscribe
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AUTH/3154/2/19
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Dr Falk Pharma
A “concerned UK health professional” complained about Dr Falk Pharma’s health professional website and links from it, referencing Budenofalk, Salofalk, Ursofalk and Jorveza.On Budenofalk, Sal…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3226/7/19
Social Media & Digital Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Teva DuoResp Spiromax BMJ-hosted
A concerned UK health professional complained about a DuoResp Spiromax (budesonide/formoterol fumarate) digital advertisement placed on a BMJ-hosted website by Teva UK Limited.The ad promoted two s…
Clauses: 9.1,9.2,4.1
2019 🔒 Subscribe
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AUTH/3148/1/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK
A UK health professional complained about a Seretide Evohaler (fluticasone/salmeterol) digital advertisement in Pulse, viewed on an iPad and laptop.The complainant said the “ingredients” (non-p…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3221/6/19
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Colonis Pharma Limited — Melatonin 1mg/ml Oral Solution
An NHS trust medicines information pharmacist complained about a promotional letter (ref UK-CPL-121-008) sent by Colonis Pharma Limited promoting Melatonin 1mg/ml Oral Solution.The product was indi…
Clauses: 7.2,7.4,9.1
2019 🔒 Subscribe
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AUTH/3225/7/19
Social Media & Digital Upheld 🏥 Other ▶ Video 🎙 Podcast
UCB breach
A UK health professional complained about a BMJ-hosted website ‘tile’ placed by UCB Pharma Ltd.The tile showed the UCB corporate logo and the medicine brand name “Viridal”, with “MEN’S …
Clauses: 4.3,4.9
2019 🔒 Subscribe
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AUTH/3168/2/19
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen Medical Cloud website
A contactable individual describing themself as a concerned UK health professional complained about the Janssen Medical Cloud website, described on its homepage as for healthcare professionals and …
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3281/11/19
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Sanofi breached Clause 9.1 over use of 0845 number for medical information line (AUTH/3281/11/19)
A member of the public complained about multiple interactions with Sanofi in 2019 involving medical information enquiries.Issues raised included: alleged lack of response to a call (24 Sept 2019) a…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3232/7/19
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
AUTH/3232/7/19 & AUTH/3233/7/19
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3245/9/19
Off-label Promotion Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous, contactable individual describing themself as a GP (later noted to be assisted by an ex-employee during the appeal) complained about Novo Nordisk representatives’ promotion of Ozemp…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3274/10/19
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Diurnal
A “concerned UK health professional” complained about a Diurnal corporate website page in the health professionals section.The page combined “Products and Pipeline” content and included a t…
2019 🔒 Subscribe
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AUTH/3254/10/19
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Napp breach over BMJ hosted “Invokana” panel
A UK health professional complained that Invokana (canagliflozin) content on a BMJ hosted page appeared promotional and lacked prescribing information and a unique identifier.The material was an �…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3159/2/19
Data & Publications Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Vifor
Pharmacosmos complained that Vifor medical personnel proactively contacted UK health professionals to discuss safety data from Ehlken et al (2018) about severe hypersensitivity reactions, comparing…
Clauses: NONE
2019 🔒 Subscribe
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AUTH/3217/6/19
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Otsuka
A health professional complained that Otsuka’s Jinarc (tolvaptan) training website for UK health professionals was promotional but did not meet Code requirements for promotional material.The comp…
Clauses: NONE
2019 🔒 Subscribe
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