PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

▶ Video analysis per case
🎧 Podcast per case
✍ MCQ + CPD certificate
🔒 From £299/year
1752+
Case Studies
5 min
Per Video
5 pts
Per Case Passed
8
Themes
📚
Subscribe for full case library access
Read free summaries below, or subscribe to unlock expert video walkthroughs, podcast audio and CPD certificates.
Sign in See plans ↓
Free — Browsing
✓ Browse all 1752+ case titles
✓ Filter by theme & therapy area
✓ See case reference, company & outcome
✗ Search by company or clause
✗ Video walkthroughs
✗ Podcast episodes
✗ MCQ assessments & CPD certificates
Subscribed — Full Access
✓ Search by company, clause & case ref
✓ Expert video walkthrough per case
✓ Podcast episode per case
✓ MCQ quiz — 5 CPD points per pass
✓ Personalised CPD completion certificate
✓ New cases added monthly
Subscribe from £299/year →
Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
🔒 Subscribers only
AUTH/3312/2/20
Off-label Promotion Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Johnson & Johnson
An anonymous UK health professional complained about a journal advertisement for Nicorette (nicotine) (ref UK/NI/19-14927a) placed in Guidelines in Practice (January 2020 edition).The ad’s prescr…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3333/4/20
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
An anonymous complainant (self-described health professional) attended CCR (Clinical, Cosmetic, Regenerative) medical aesthetics exhibition in London (Oct 2019) and alleged Novo Nordisk promoted th…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3338/4/20
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV breached ABPI Code after BMJ-hosted Dovato tile omitted generic name, PI link and black triangl
A UK health professional complained about a BMJ-hosted digital advertisement “tile” for Dovato (dolutegravir/lamivudine) placed by ViiV Healthcare UK Limited.The tile showed the ViiV corporate …
Clauses: 4.1,4.3
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3316/3/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Reckitt Benckiser
A UK health professional complained about a Pulse Daily email containing a highlighted box: “How confident are you evaluating whether an infant requires pharmacological therapy for their reflux s…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3313/2/20
Off-label Promotion Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Tillotts
A UK health professional complained about a journal advertisement for Octasa 1600mg (modified release mesalazine) placed by Tillotts Pharma UK Limited (ref PU-00264) in the January 2020 edition of …
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3344/5/20
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia Pharmaceuticals
A health professional said they had emailed Britannia Pharmaceuticals Ltd three times over 12 months asking to be removed from all mailing lists, but still received an emailed copy of Kinetic from …
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3299/1/20
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breached ABPI Code over Saxenda materials at fertility conference lacking prominent pre
A named individual complained about Novo Nordisk’s promotion of Saxenda (liraglutide) at the British Fertility Conference (January 2020).Saxenda’s SPC (Section 4.6) stated it should not be used…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3360/6/20
Off-label Promotion Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Glenmark and iQ Pharma
An anonymous, non-contactable NHS employee complained about promotional material for Renocontin (prolonged release oxycodone hydrochloride) (ref PP-UK-REN-0002).The material was issued by CactusRx …
Clauses: 9.1,9.2,9.3
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3354/5/20
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Takeda breached Clause 7.11 by calling Takhzyro “new” more than 12 months after promotion began
A health professional complained about a BMJ-hosted promotional webpage/banner journey for Takhzyro (lanadelumab) stating: “Introducing Takhzyro: a new preventative treatment for use in type I/II…
Clauses: 7.2,7.3,7.4
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3363/6/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK Anoro Ellipta public website page
A UK health professional complained about a GlaxoSmithKline (GSK) public-facing webpage about Anoro Ellipta (umeclidinium/vilanterol) for COPD.The complainant alleged the page encouraged members of…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3356/5/20
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Alexion
A UK health professional complained about a PNH guidance document on a named hospital website (dated Oct 2014; ref UK/SPNH/12/0022(3)a).The document appeared educational and stated it was supported…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3385/9/20
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Janssen Response website
A UK health professional complained about Janssen’s Response website landing page (janssenresponse.co.uk), which included links to prescribing information (PI) for Xeplion and Trevicta.Clicking a…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3326/3/20
Off-label Promotion Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Norgine
Norgine made claims for Feraccru (oral ferric maltol) including: “In the new head-to-head trial, Feraccru was found to be non-inferior to IV ferric carboxymaltose” and “Feraccru may be an app…
Clauses: 9.1,9.2
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3377/9/20
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Britannia Pharmaceuticals
An employee complained that Britannia’s promotion and branding referred to “Apo-go Pump”, which the complainant said was non-compliant with the SPC and had been incorrect for years.Britannia …
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3383/9/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Amgen
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3306/2/20
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Napp
A UK health professional complained about a Napp corporate webpage (downloaded 6 February 2020) describing Nyxoid (intranasal naloxone spray) as “a new option” for treating overdose.The complai…
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3336/4/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bio Products Laboratory
An anonymous complainant (consultant intensivist at an NHS trust) objected to statements attributed to Bio Products Laboratory (BPL) in two lay press articles: Daily Mail (20 April 2020) and The Te…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3337/4/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bio Products Laboratory
An anonymous, non-contactable complainant (describing themselves as public/media) complained about a Bio Products Laboratory (BPL) LinkedIn post sharing a Telegraph article titled: ‘UK research o…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3357/5/20
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Colonis Pharma Ltd
An anonymous complainant (independent healthcare digital consultant/writer) alleged Colonis advertised prescription-only medicines (POMs) to the public via the “products” page of its corporate …
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3378/9/20
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Ferring breached ABPI Code over Cortiment banner strapline implying broader ulcerative colitis use t
A UK health professional complained about an online rotating banner advertisement for Cortiment (budesonide) placed in Guidelines in Practice.Cortiment’s licensed indication: adults for induction…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3361/6/20
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
Anonymous v Merck Sharp & Dohme
An anonymous complainant challenged a Merck Sharp & Dohme (MSD) UK LinkedIn sponsored/targeted post advertising a pharmaceutical promotional meeting on managing type 2 diabetes in patients with…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3391/9/20
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Sanofi
A UK health professional complained about a banner advertisement on Sanofi’s UK health-professional-only Praluent (alirocumab) promotional website.The banner showed runners and the headline: “H…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3370/8/20
Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Ferring
A UK health professional complained that a Ferring-commissioned/sponsored supplement (“Trends Urology and Men’s Health”) was still available online despite stating it would be hosted only unt…
Clauses: NONE
2020 🔒 Subscribe
🔒 Subscribers only
AUTH/3349/5/20
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Bristol Myers Squibb/Pfizer
An anonymous member of the public complained about an Anticoagulation UK YouTube video (about anticoagulation and coronavirus/Covid-19) where pharmaceutical company support was, in their view, only…
Clauses: NONE
2020 🔒 Subscribe
← Prev 18 19 20 21 22 23 24 Next → Page 21 of 73 — 1752 cases
Unlock the Full Case Library
Annual subscription — instant access, cancel anytime.
🏆
The only PMCPA case library of its kind
No other provider publishes a structured, searchable library of PMCPA rulings with video and podcast. A single half-day compliance workshop from a specialist provider typically costs £499+ — for one session. Individual access here is £299 for a full year of 2,000+ cases.
PMCPA Case Library — Team (100 seats)
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
Enquire for bulk pricing →
Individual
For a single learner
£299
per year
Less than a single half-day workshop
  • 1 user seat
  • All 1752+ case studies
  • Video + podcast per case
  • MCQ quiz per case
  • 5 points per case passed
  • New cases added monthly
Create account or sign in to buy
Most Popular
Team 5
Up to 5 team members
£999
per year (£200/seat)
£200/person — the most cost-effective team option
  • 5 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • New cases added monthly
  • Admin management portal
Create account or sign in to buy
Team 25+
25+ team members
Custom pricing
tailored to your team size
Bulk pricing available — contact us for a quote
  • 25 user seats
  • All case studies included
  • Video, podcast & MCQ per case
  • Team progress dashboard
  • Bulk seat management
  • Priority support
Enquire for bulk pricing →

Questions? Email [email protected]  ·  14-day money-back guarantee  ·  Annual subscription, auto-renews