PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)

Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)

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AUTH/3909/5/24

Social Media & Digital Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast

GSK Omjjara (momelotinib) HCP website

An anonymous, contactable complainant (described as a health professional) alleged a GSK promotional webpage for Omjjara (momelotinib) had not been certified for mobile phone use.The complainant sa…

Clauses: NONE

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AUTH/3906/5/24

Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast

Boehringer Ingelheim

An anonymous complainant found a Jardiance (empagliflozin) case-study slide deck (“Weight and type 2 diabetes”) accessible via a URL on a Boehringer promotional website.The deck appeared to hav…

Clauses: NONE

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AUTH/3907/05/24

Patient Organisations Not Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast

Jazz Pharmaceuticals UK breached transparency rules for patient organisation-funded family guide (AU

An anonymous, contactable health professional complained about a patient organisation “Family Guide” booklet funded by Jazz via an educational grant.The complainant alleged the funding declarat…

Clauses: NONE

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AUTH/3914/05/24

Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast

Jazz Pharmaceuticals

An anonymous, contactable complainant (a health professional) alleged Jazz’s involvement in a patient organisation’s 2023 conference was not declared clearly from the outset of an “Events” …

Clauses: NONE

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AUTH/3885/3/24

HCP Hospitality & Meetings Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast

Britannia Pharmaceuticals

EVER Pharma complained that Britannia promoted APO-go (apomorphine hydrochloride) outside its marketing authorisation via a company-funded nurse service and at a sponsored meeting.The SmPC (section…

Clauses: NONE

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AUTH/3887/4/24

HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast

Cipla

An anonymous, non-contactable complainant alleged Cipla kept no records of interactions with healthcare professionals (HCPs) for several years (including 1:1 calls, meetings, and conferences).Cipla…

Clauses: NONE

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AUTH/3900/5/24

HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast

AstraZeneca

An ex-employee complained about two AstraZeneca UK oncology-related events.Event 1 (31 Jan 2024, Liverpool conference): Alleged a retired professor speaker was bought “numerous” alcoholic drink…

Clauses: NONE

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AUTH/3902/5/24

HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast

Theramex congress booth discussion about linzagolix (Yselty)

A UK-based doctor complained about an interaction at Theramex’s commercial booth at a gynaecological endocrinology congress in Italy (May 2024).The complainant alleged the representative discusse…

Clauses: NONE

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AUTH/3922/6/24

Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast

Complainant v GSK

An anonymous health professional complained about a 5-frame rotating banner advert on GSK’s UK HCP promotional site (GSKPro) for Trelegy Ellipta.The banner used an image of a COPD patient (“Joh…

Clauses: NONE

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AUTH/3923/6/24

Patient Organisations Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast

Complainant v GSK

An anonymous, contactable complainant (health professional) alleged that GSK COPD representatives’ Trelegy sales aid(s) used throughout 2023 promoted Trelegy Ellipta for an unlicensed indication.…

Clauses: NONE

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AUTH/3919/6/24

Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast

AstraZeneca corporate medicines webpage

A clinician complained about AstraZeneca’s UK corporate website medicines webpage (a public-facing list of medicines with links to SPCs on emc).The complainant alleged black triangle errors betwe…

Clauses: NONE

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AUTH/3924/6/24

HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast

Roche breach over ambiguous sponsorship disclosure on university white paper webpage (AUTH/3924/6/24

An anonymous complainant alleged Roche’s involvement/funding for a white paper on management of a medical condition was not accurately disclosed or disclosed from the outset.Two items were consid…

Clauses: NONE

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AUTH/3899/5/24

Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast

Complainant v GSK

An anonymous, contactable health professional complained that a COPD “therapy review service” had been misclassified as a Joint Working project (arguing not all parties made a significant contr…

Clauses: NONE

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AUTH/3898/5/24

Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast

GSK COPD decision support tool

An anonymous complainant alleged an online COPD decision support tool sponsored by GSK did not declare GSK’s involvement from the outset of the tool’s homepage; the declaration appeared only at…

Clauses: NONE

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AUTH/3895/5/24

Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast

GSK breach for patient organisation articles

An anonymous complainant challenged four patient-facing Q&A articles on a patient organisation website that were funded by GSK via a grant.The funding statement appeared only at the bottom of e…

Clauses: NONE

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AUTH/3897/5/24

Patient Organisations Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast

Roche breached Clause 25.3 after BBC radio programme lacked clear sponsorship declaration from the o

An anonymous complainant alleged that a BBC radio/audio programme about a campaign sponsored by Roche featured interviews with campaign partners but did not declare Roche’s involvement from the o…

Clauses: NONE

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AUTH/3894/4/24

Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast

Merck Serono

An anonymous, non-contactable complainant challenged a UK health professional’s LinkedIn post that linked to slides from a Barcelona (Spain) meeting (27 April 2024) organised and funded by Merck …

Clauses: NONE

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AUTH/3921/06/24

HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast

Jazz Pharmaceuticals UK

An anonymous health professional complained that a patient organisation’s health information webpage did not make Jazz Pharmaceuticals’ involvement clear from the outset, with disclosure only a…

Clauses: NONE

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AUTH/3903/5/24

Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast

Complainant v GSK (Blenrep website safety claim)

Clauses: NONE

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AUTH/3890/4/24

Patient Organisations Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast

Novo Nordisk

Three articles in the business section of a national newspaper were based on an interview with a senior employee of Novo Holdings (controlling shareholder of Novo Nordisk A/S). The articles were …

Clauses: NONE

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AUTH/3915/5/24

Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast

GSK breach for unclear sponsorship disclosure on third-party conference webpages (AUTH/3915/5/24)

A health professional complained that a healthcare organisation’s conference was sponsored by GSK but this was not clearly declared from the start of: (1) a conference programme overview webpage …

Clauses: NONE

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AUTH/3916/5/24

Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast

Angelini

A former employee complained about Angelini’s promotional activities for Ontozry (cenobamate) across three meeting settings in 2023: a UK meeting (Southern Epilepsy Forum), a UK “Cenobamate Roa…

Clauses: NONE

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AUTH/3742/2/23

Patient Organisations Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast

Takeda UK

Takeda UK made a voluntary admission about a letter sent to 266 UK-based suppliers (7 February 2023) about new global payment terms.The letter was created and distributed by Takeda’s Global Procu…

Clauses: 9.1

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AUTH/3744/2/23

Social Media & Digital Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast

Boehringer Ingelheim

A promotional webpage on a third-party hosted site (“Chronic Conditions”) included a single-click link to prescribing information (PI) for Pradaxa and Praxbind.The PI link stopped working from …

Clauses: 4.3

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1,752 PMCPA Rulings.Every One Analysed.

1,752 PMCPA Rulings.
Every One Analysed.