PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3754/3/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A concerned health professional found that a booking form for a “Free Weight Management Course (WEBINAR + PGD)” was still accessible online via a specific Google search term.The form related to…
Clauses: NONE
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AUTH/3733/1/23
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
Grünenthal voluntary admission
Grünenthal made a voluntary admission that, during a handover for a departing colleague, it was discovered that a number of certified hard copy items and signatures had not been returned and filed…
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AUTH/3755/3/23
HCP Hospitality & Meetings Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
A health professional alleged Novo Nordisk had funded the salary of a named obesity practitioner at a named hospital as an inducement to prescribe Novo Nordisk medicines (liraglutide and semaglutid…
Clauses: NONE
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AUTH/3741/2/23
Social Media & Digital Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Pfizer
A member of the public complained (Feb 2023) about a Pfizer US employee’s tweet (Nov 2020) about a Pfizer/BioNTech press release on Phase 3 results for a COVID-19 vaccine candidate.A senior Pfize…
Clauses: 9.1,9.2
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AUTH/3721/1/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Pfizer UK tweets linking to Pulse Today sponsored article
Pfizer UK posted a series of three tweets (Dec 2022) from the public @Pfizer_UK account linking to a Pulse Today online article titled “Adopting a prevention-first mindset this winter”.The link…
Clauses: NONE
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AUTH/3752/3/23
Patient Organisations Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk voluntary admission
The PMCPA Director took up a complaint following five Observer articles (print/online, 12 March 2023 and 2 April 2023) critical of Novo Nordisk’s activities around semaglutide for weight loss (We…
Clauses: NONE
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AUTH/3739/2/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Valneva UK
A health professional complained about Valneva’s “Valneva in Partnership” (VIP) website and a downloadable Japanese encephalitis (JE) consumer awareness leaflet.The complainant alleged the VI…
Clauses: NONE
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AUTH/3727/1/23
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Janssen
A UK cardiologist complained about a Janssen-hosted video of a Janssen-sponsored PAH symposium (“Connect, confirm, combine in pulmonary arterial hypertension”) on a Janssen website for UK healt…
Clauses: NONE
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AUTH/3736/2/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AAA website
An anonymous, contactable health professional complained about AAA’s “RLT Hub” website accessed via a Medscape email inviting recipients to learn more about Pluvicto.On the HCP page, a bold s…
Clauses: NONE
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AUTH/3745/2/23
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
Tetris Pharma
A named complainant (not a health professional) received a LinkedIn sponsored message (Feb 2022) promoting Ogluo (glucagon), a prescription only medicine.The message introduced Ogluo, described pro…
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AUTH/3768/5/23
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Sandoz
A neurologist complained about Sandoz advance budgetary notification (ABN) materials (a full slide deck and a 2-page summary) for a natalizumab biosimilar for multiple sclerosis, before UK marketin…
Clauses: NONE
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AUTH/3725/1/23
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Novartis breached Clauses 2, 5.1 and 12.1 after outdated Entresto prescribing information appeared i
An anonymous health professional complained about Entresto (sacubitril/valsartan) prescribing information (PI) on Novartis’ UK HCP portal. Two downloadable documents contained older PI than the…
Clauses: NONE
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AUTH/3782/6/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca Forxiga website renal considerations complaint (AUTH/3782/6/23)
An anonymous health professional complained about AstraZeneca’s promotional website for Forxiga (dapagliflozin), specifically the “Prescribing & Dosing” webpage. The complaint focused on …
Clauses: NONE
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AUTH/3726/1/23
Social Media & Digital Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
UCB
A LinkedIn post was shared by a UCB employee based in Germany stating: “Hope for patients with Lennox-Gastaut Syndrome!”.The post linked to a third-party website article titled: “Epilepsia Pu…
Clauses: 27.1
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AUTH/3724/1/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Complainant v GSK (Shingrix)
A UK physician complained about a 30-second GSK TV advert on shingles broadcast on Sky TV on 7 January 2023.The advert included a URL to a GSK shingles disease-awareness website and encouraged view…
Clauses: NONE
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AUTH/3732/1/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
An anonymous, non-contactable complainant (described as a health professional) complained about Tasigna (nilotinib) prescribing information linked from Novartis’ UK HCP website (health.novartis.c…
Clauses: NONE
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AUTH/3743/2/23
Social Media & Digital Upheld 🏥 Rare Diseases ▶ Video 🎙 Podcast
BioMarin
An anonymous (initially contactable) complainant alleged a senior BioMarin leader based in the United Arab Emirates posted on LinkedIn referencing “recent approvals by FDA” and “EMA approval�…
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AUTH/3757/3/23
Data & Publications Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Otsuka criticised for lack of transparency in PMCPA submission about
A named ex-employee complained about Otsuka’s submission to the PMCPA in an earlier case completed in 2015 (Case AUTH/2752/3/15).The complainant alleged Otsuka failed to disclose relevant informa…
Clauses: NONE
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AUTH/3759/4/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Boehringer Ingelheim clinical trial recruitment flyer at BSG Conference 2023
An anonymous, non-contactable complainant challenged Boehringer Ingelheim’s distribution of an A5 flyer about a Phase 2/3 clinical trial (Brightline-1) at the British Sarcoma Group (BSG) Conferen…
Clauses: NONE
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AUTH/3734/2/23
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Valneva
Valneva participated in a pharmacy organisation’s training webinar for pharmacy staff about setting up/running a travel health and vaccination service.The webinar invite/agenda and a webpage stat…
Clauses: NONE
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AUTH/3761/4/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Samsung Bioepis
A concerned health professional complained about a Samsung Bioepis senior UK employee reposting and ‘liking’ a corporate LinkedIn post.The post announced a positive CHMP opinion for a Samsung B…
Clauses: NONE
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AUTH/3722/1/23
Off-label Promotion Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Otsuka
An anonymous, contactable complainant (representing a group of employees/former employees) complained about annual “Awareness, Trial, and Usage (ATU)” tracking market research commissioned by O…
Clauses: NONE
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AUTH/3723/1/23
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Lundbeck
An anonymous, contactable complainant alleged that annual, repeated market research (2018–2021) commissioned by Lundbeck A/S (Global) and Otsuka Europe Ltd had a promotional purpose.The research …
Clauses: NONE
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AUTH/3748/2/23
Social Media & Digital Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Otsuka Europe website
An anonymous, non-contactable complainant (described as an ex-employee) complained about an Otsuka Europe website page titled “Therapy Areas in Europe”.The Nephrology section stated Otsuka was …
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