PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3797/7/23
Social Media & Digital Not Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
Besins Healthcare
A health professional complained about three webpages on the “Besins Hormone Academy” website, alleging the promotional nature was disguised because the site did not explicitly state it was pro…
Clauses: NONE
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AUTH/3820/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi Sankyo
An anonymous, non-contactable complainant alleged Daiichi Sankyo was using AI technology to record healthcare professional (HCP) calls “covertly”, stating it was for representative training.Dai…
Clauses: NONE
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AUTH/3823/9/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GSK LinkedIn ‘likes’ on US momelotinib approval posts
An anonymous, non-contactable complainant alleged LinkedIn activity by GSK staff amounted to promotion to the public and lacked obligatory information (“No PI or black triangle”). The LinkedIn …
Clauses: NONE
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AUTH/3812/8/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
Proveca
An anonymous, contactable complainant (a member of the public) said Google searches for “Sialanar” and “glycopyrronium” surfaced Proveca links that felt like promotion to the public.The com…
Clauses: NONE
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AUTH/3792/7/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
GSK value.gsk COPD landing page
An anonymous, contactable health professional complained about the landing page of GSK’s value.gsk promotional website for COPD medicines optimisation. The page listed five GSK respiratory produc…
Clauses: NONE
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AUTH/3846/11/23
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca breached Clauses 6.1 and 5.1 after Calquence dosing leaflet omitted monitoring caveat fo
An anonymous, contactable health professional complained about an 8-page Calquence (acalabrutinib) tablet dosing resource (GB-48523; date of preparation September 2023).Page 4 stated: “No dose ad…
Clauses: NONE
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AUTH/3817/9/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca SENTINEL Plus website and MART references
An anonymous complainant alleged AstraZeneca’s SENTINEL Plus website (for HCPs) contained multiple references to Maintenance and Reliever Therapy (MART) in the context of increasing MART prescrib…
Clauses: NONE
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AUTH/3819/9/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
GSK
An anonymous, non-contactable complainant alleged GSK’s public disease-education website (Tackle Meningitis) had not been certified separately for mobile viewing.The complainant pointed to differ…
Clauses: NONE
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AUTH/3842/10/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Fluenz Tetra ‘Post-Administration Information’ leaflet
An anonymous, contactable health professional complained about AstraZeneca’s “Post Administration Information” booklet for Fluenz Tetra (live attenuated nasal influenza vaccine), available on…
Clauses: NONE
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AUTH/3776/6/23
Social Media & Digital Not Upheld 🏥 Cardiovascular ▶ Video 🎙 Podcast
Daiichi Sankyo
An anonymous, contactable complainant challenged a guideline document (“Interactive Lipid Management Pathway”) hosted in a patient organisation’s HCP-facing “Tackling Cholesterol Together�…
Clauses: NONE
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AUTH/3791/7/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
An anonymous, non-contactable complainant (self-described health professional) alleged: (1) lack of internal systems/processes to deal with whistleblower complaints; and (2) potential off-label pro…
Clauses: NONE
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AUTH/3790/7/23
Off-label Promotion Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
An anonymous, non-contactable complainant (self-described health professional and ex-employee/contractor) alleged Moderna used scientific data from a preprint (Puranik et al. 2021) in a misleading …
Clauses: NONE
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AUTH/3803/07/23
Patient Organisations Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GSK press release on dostarlimab
An anonymous complainant alleged GSK promoted Jemperli (dostarlimab) via a press release about an MHRA Early Access to Medicines Scheme (EAMS) positive scientific opinion for endometrial cancer.The…
Clauses: NONE
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AUTH/3783/6/23
HCP Hospitality & Meetings Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
An anonymous complaint alleged a Madrid meeting was effectively a “launch meeting” for off-label RSV and COVID vaccines, rebadged as an advisory board, with luxury travel/hotel and payments.The…
Clauses: NONE
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AUTH/3832/10/23
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
AstraZeneca CKD education video on SGLT2 inhibitors
An anonymous, contactable complainant challenged a ~19-minute AstraZeneca-hosted video, “Chronic Kidney Disease Management Made Simple”, on AstraZeneca’s medical platform website.The video fe…
Clauses: NONE
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AUTH/3833/10/23
HCP Hospitality & Meetings Upheld 🏥 Other ▶ Video 🎙 Podcast
CSL Vifor
CSL Vifor’s global team organised a “Clinical Expert Exchange Meeting on CKD-associated pruritus” at a named European congress (Milan), scheduled for 16 June 2023, the evening before a compan…
Clauses: 17.1,17.2
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AUTH/3795/7/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over Trixeo mortality webpage
An AstraZeneca employee complained about a mortality graph and a “46% risk reduction” claim for Trixeo on the UK HCP product website and in a Trixeo interactive detail aid (IDA/sales aid).The c…
Clauses: NONE
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AUTH/3843/11/23
Social Media & Digital Not Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Novartis
Two anonymous, non-contactable complaints were received and amalgamated.A Novartis UK-based employee (in a global role; not apparently senior) ‘liked’ two LinkedIn posts that referenced Cosenty…
Clauses: NONE
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AUTH/3764/4/23
Off-label Promotion Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Roche
Bayer complained about three faricimab (Vabysmo) promotional claims used by Roche in two materials: a 53-slide promotional slide deck and a sponsored promotional supplement (consensus document) in …
Clauses: NONE
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AUTH/3829/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Complainant v GSK
An anonymous complainant alleged an HCP conference website did not disclose that GSK funded/sponsored the event on the homepage or registration pages.The complaint cited Clauses 10.9, 5.1 and 2 (20…
Clauses: NONE
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AUTH/3830/9/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Daiichi Sankyo UK
An anonymous, contactable complainant alleged Daiichi Sankyo UK funded/sponsored a named event but the sponsorship statement was not provided on the event home page and registration page.The compla…
Clauses: NONE
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AUTH/3815/8/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna
A complaint was made about four tweets and two online articles used to recruit participants (including ages 12+) to the Moderna-sponsored phase 3 NextCOVE COVID-19 vaccine trial. The tweets/article…
Clauses: NONE
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AUTH/3808/8/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Sun Pharma
An anonymous complainant said they had tried for two weeks to contact Sun Pharma but phone numbers found online did not work (one went to a Vodafone voicemail; another was unavailable) and the webs…
Clauses: NONE
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AUTH/3853/11/23
Social Media & Digital Not Upheld 🏥 Diabetes ▶ Video 🎙 Podcast
A. Menarini breached Clause 26.1 after third-party X post showed “Invokana canagliflozin tablets” at
A member of the public complained about an X (formerly Twitter) post showing a panoramic photo of a diabetes conference exhibition hall.In the foreground, A. Menarini’s exhibition stand was visib…
Clauses: NONE
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