PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
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AUTH/3854/11/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
GSK
An anonymous health professional complained that a senior GSK employee had ‘liked’/reacted to a LinkedIn post about GSK drug data that was off-label.The post was created by an American medical …
Clauses: NONE
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AUTH/3806/8/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca breached ABPI Code over missing PI and weak PI signposting on Tagrisso HCP website pop-u
An anonymous (initially contactable) complainant, describing themselves as a current AstraZeneca employee, raised concerns about the UK HCP website “Tagrisso Connect” for Tagrisso (osimertinib)…
Clauses: NONE
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AUTH/3855/11/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Bayer
An anonymous, non-contactable complainant (self-described health professional) ran three Google searches and alleged they could access Bayer “advertisements” for multiple medicines, meaning pre…
Clauses: NONE
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AUTH/3825/9/23
HCP Hospitality & Meetings Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Janssen
BeiGene complained about a Janssen Europe (Janssen Pharmaceutica NV) industry symposium at EHA 2023 in Frankfurt (8 June 2023) titled “You have a new match! Pairing treatment and patients togethe…
Clauses: NONE
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AUTH/3837/10/23
Social Media & Digital Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca
An anonymous complainant challenged a Twitter (X) post (14 November 2022) by a respiratory health professional referencing “#speakupforCOPD” and showing “speakupforcopd.com”.The complainant…
Clauses: NONE
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AUTH/3868/12/23
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
Rosemont Pharmaceuticals
An anonymous, non-contactable complainant (described as a health professional) alleged a patient saw Rosemont “advertising on LinkedIn”, then accessed “a large range of promotional material�…
Clauses: NONE
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AUTH/3849/11/23
Off-label Promotion Not Upheld 🏥 Respiratory ▶ Video 🎙 Podcast
AstraZeneca breach for funding declaration not prominent from the outset (AUTH/3849/11/23)
An anonymous, non-contactable complainant alleged a severe asthma article in a named publication was funded by AstraZeneca but did not disclose this at the outset; the funding was only mentioned at…
Clauses: NONE
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AUTH/3838/10/23
HCP Hospitality & Meetings Upheld 🏥 Dermatology ▶ Video 🎙 Podcast
LEO
Two anonymous, non-contactable complainants raised concerns about EASI-100 (Eczema Area and Severity Index) results for tralokinumab (Adtralza) presented at a LEO promotional symposium at the BDNG …
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AUTH/3851/11/23
Social Media & Digital Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Roche
A health professional complained about two National Ophthalmology Database (NOD) AMD audit outputs funded by Roche: (1) a full annual audit report and (2) a patient summary.The complainant alleged …
Clauses: NONE
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AUTH/3856/11/23
Social Media & Digital Not Upheld 🏥 CNS & Neurology ▶ Video 🎙 Podcast
PMCPA AUTH/3856/11/23
An anonymous, contactable complainant challenged two Idorsia banner advertisements on a UK news website for general practitioners.Both ads related to Quviviq (daridorexant) for insomnia and used th…
Clauses: NONE
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AUTH/3857/11/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
AstraZeneca breached Clause 12 requirements in LinkedIn post promoting Calquence National Summit (AU
An anonymous, contactable health professional complained about an AstraZeneca sponsored LinkedIn post promoting a “CLL National Summit 2023”.The version relied on by the Panel (PMCPA screenshot…
Clauses: NONE
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AUTH/3805/7/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
ViiV dating-app Apretude advert seen in UK
An anonymous, non-contactable complainant (member of the public/media) said they saw an in-app advert for Apretude (cabotegravir) while using a gay dating app in the UK. At the time, Apretude was l…
Clauses: NONE
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AUTH/3848/11/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Gilead
At a European HIV conference (Poland, 2023), Gilead Sciences Europe Ltd sponsored delegate Wi‑Fi as part of a sponsorship package where “the sponsor’s website will be the default homepage”.…
Clauses: NONE
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AUTH/3864/12/23
HCP Hospitality & Meetings Upheld 🏥 Immunology & Rheumatology ▶ Video 🎙 Podcast
Celltrion
A lead pharmacist at a University Hospitals NHS Trust complained about statements made by a Celltrion representative during an MS Teams meeting on 10 October 2023 (meeting not recorded).The meeting…
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AUTH/3809/8/23
HCP Hospitality & Meetings Not Upheld 🏥 Ophthalmology ▶ Video 🎙 Podcast
Bayer
An anonymous, contactable complainant challenged a Bayer advisory board held on 31 July 2023 in Seattle, USA, alongside the ASRS congress. The complainant alleged the meeting was not a genuine advi…
Clauses: NONE
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AUTH/3826/09/23
HCP Hospitality & Meetings Not Upheld 🏥 Other ▶ Video 🎙 Podcast
Ex-contractor v GSK
An ex-contractor alleged GSK hospital representatives were falsifying and duplicating calls in GSK’s CRM system, and that management were aware despite being shown evidence.The complainant allege…
Clauses: NONE
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AUTH/3835/10/23
Social Media & Digital Not Upheld 🏥 Infectious Diseases ▶ Video 🎙 Podcast
Moderna employee’s policy articles and X activity
A member of the public complained about three online policy articles authored/co-authored by a senior Moderna UK employee and related tweets/re-tweets from the employee’s personal Twitter/X accou…
Clauses: NONE
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AUTH/3866/12/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Merck Serono
A health professional complained about frequent emails (said ~every 4 days) from a third-party medical publisher, paid for by Merck Serono, promoting Bavencio (avelumab).Emails used subject lines f…
Clauses: NONE
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AUTH/3860/12/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
An anonymous UK doctor complained about a promotional email for Pluvicto sent by a third-party medical publisher on behalf of Novartis Global.The email’s sender/subject line did not make clear it…
Clauses: NONE
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AUTH/3862/12/23
Off-label Promotion Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Gilead
An anonymous, contactable UK doctor complained about an email (27 Nov 2023) from a named medical publication with the subject “Genitourinary Cancers: ESMO 2023 Update”.The email looked like an …
Clauses: NONE
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AUTH/3861/12/23
Social Media & Digital Not Upheld 🏥 Oncology ▶ Video 🎙 Podcast
Novartis
A UK doctor received a third-party medical publisher email (21 Nov 2023) with the subject “ESMO 2023: Prostate Cancer Update”, implying an unbiased conference update.The email’s “Watch now�…
Clauses: NONE
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AUTH/3845/11/23
Social Media & Digital Not Upheld 🏥 Other ▶ Video 🎙 Podcast
GSK breach upheld on taskforce website
An anonymous complainant alleged GSK funded a patient organisation to support a therapy-area taskforce, but the taskforce website and related materials did not clearly declare GSK’s support “fr…
Clauses: NONE
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AUTH/3737/2/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk breached ABPI Code over Saxenda leavepiece
A health professional complained about a Saxenda (liraglutide) promotional leavepiece (UK20SX00030), described as an “HCP discussion guide”. The complainant alleged the leavepiece was freely av…
Clauses: NONE
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AUTH/3738/2/23
Social Media & Digital Not Upheld 🏥 Obesity & Weight Management ▶ Video 🎙 Podcast
Novo Nordisk
Novo Nordisk made a voluntary admission after an internal investigation linked to Case AUTH/3711/11/22.The issue concerned a weight management and obesity “hub” hosted on a named UK pharmacists…
Clauses: NONE
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