PMCPA Case Library

1,752 PMCPA Rulings.
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The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 60 results · Musculoskeletal & Bone  · Clear
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AUTH/2199/1/09
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Novartis v Roche
Novartis complained about an 8-page Roche promotional leavepiece for Bondronat (ibandronate), used by the hospital sales force with oncologists and breast care nurses, comparing against zoledronic …
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2249/7/09
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GSK Avodart
A consultant urological surgeon complained about GlaxoSmithKline (GSK) representatives promoting Avodart (dutasteride).In a meeting, the surgeon asked whether there had been any comparative studies…
Clauses: NONE
2009 🔒 Subscribe
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AUTH/2162/8/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/2162/8/08 ProStrakan v Galen
ProStrakan complained about Galen’s promotion of Calceos (calcium/vitamin D3) via a six-page, gatefolded leavepiece and a letter to a hospital consultant.ProStrakan supplied Adcal-D3 and said int…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2153/8/08
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Procter & Gamble Pharmaceuticals UK, Limited — Actonel (risedronate); Didronel PMO (etidronate)
A prescribing support pharmacist complained about an Actonel (risedronate) leavepiece (ref ACT3987) issued by Procter & Gamble Pharmaceuticals UK, Limited.Procter & Gamble also marketed Did…
Clauses: 7.2,10.2
2008 🔒 Subscribe
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AUTH/2150/7/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pfizer
A general practitioner complained about two Pfizer advertisements for Toviaz (fesoterodine) comparing efficacy with tolterodine ER (Detrusitol) for overactive bladder syndrome (OAB).The advertiseme…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2130/6/08
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Pfizer Limited — Toviaz (fesoterodine fumarate); Detrusitol (tolterodine)
A general practitioner complained about a Pfizer Limited advertisement (ref TOV097b) for Toviaz (fesoterodine fumarate) placed in GP, 6 June.Pfizer also marketed Detrusitol (tolterodine); both prod…
Clauses: 4.1,7.2,7.10
2008 🔒 Subscribe
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AUTH/2126/5/08
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/2126/5/08 Procter & Gamble v Servier Laboratories
Procter & Gamble Pharmaceuticals UK, Limited complained that Servier Laboratories Ltd disseminated misleading and disparaging information about oral bisphosphonates, including Actonel (risedron…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2077/1/08
Off-label Promotion Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GP v Pfizer
A general practitioner complained about a Pfizer GP mailing that included a promotional leaflet and a wholly separate reply-paid card offering an Arthrotec memory stick.The reply-paid card was head…
Clauses: 9.1,9.2
2008 🔒 Subscribe
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AUTH/2191/12/08
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche misleading comparative and “cost-effective” claims in Bondronat hospital detail aid (Novartis
Novartis complained about a Roche hospital detail aid for Bondronat (ibandronic acid) (P116402; prepared March 2007; considered under the 2008 Code).The detail aid was titled “Time for a change?�…
Clauses: 9.1,9.2,9.4
2008 🔒 Subscribe
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AUTH/2189/12/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
A senior partner in a two-handed GP practice complained that his partner and a receptionist had authorised ProStrakan (via an agency) to run a calcium and vitamin D service/“survey”.The complai…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2175/10/08
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan osteoporosis “audit” service
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2111/3/08
Transfers of Value Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Gamble Pharmaceuticals UK
What happened A general practitioner complained about an email received in March 2008 relating to Actonel Combi (risedronate sodium tablets plus calcium and vitamin D effervescent granules). Actone…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2079/1/08
Transfers of Value Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Gamble Pharmaceuticals UK
What happened Roche Products Limited and GlaxoSmithKline UK Ltd complained about an Actonel (risedronate) exhibition panel (ref ACT3664) used by Sanofi-Aventis and Procter & Gamble Pharmace…
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2149/7/08
Promotional Material Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Syner-Med
What happened A freelance medical writer complained about promotional material for Ferinject (ferric carboxymaltose) distributed by Syner-Med (Pharmaceutical Products) Limited at the British Renal …
Clauses: NONE
2008 🔒 Subscribe
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AUTH/2025/7/07
Patient Organisations Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Napp
A GP complained after the duty manager of an old people’s home/care home asked her to prescribe BuTrans (buprenorphine transdermal patches).The GP alleged a Napp representative had visited the ho…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2008/6/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan
A member of the public complained about promotion of Rectogesic (glyceryl trinitrate (GTN) rectal ointment) by ProStrakan, including alleged breaches of an undertaking given in Case AUTH/1892/9/06.…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1971/3/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche/GSK Bonviva “Building bones” claim ruled misleading and unsubstantiated (AUTH/1971/3/07 & AUTH
Servier complained about Roche Products Ltd and GlaxoSmithKline UK Ltd promotional materials for Bonviva (ibandronic acid): a leavepiece (BON/LVP/06/25189/1) and a journal advertisement (BON/DPS/06…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2075/12/07
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Merck Sharp & Dohme
A general practitioner requested and received an Arcoxia (etoricoxib) USB flash drive promotional aid from Merck Sharp & Dohme.The outer packaging had “Arcoxia” printed four times but did n…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1984/4/07
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/1984/4/07 & AUTH/1985/4/07
An anonymous consultant physician complained about a promotional leavepiece for Actonel (risedronate sodium) issued by Sanofi-Aventis and Procter & Gamble as the Alliance for Better Bone Health…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2049/9/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
GSK and Roche
GlaxoSmithKline (GSK) and Roche had previously given undertakings (in Cases AUTH/1971/3/07 and AUTH/1972/3/07) not to use the Bonviva (ibandronic acid) claim/strapline “Building Bones” after 13…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1968/2/07
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Anonymous v Genus and ProStrakan
An anonymous complainant challenged a Prescriber journal advertisement (5 February) for Tabphyn MR (tamsulosin) featuring the claim: “Spend fewer pennies on the treatment of BPH”.The complainan…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/2048/9/07
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Grünenthal
In an earlier case (AUTH/1960/2/07), a Versatis (lidocaine medicated plaster) journal advertisement was ruled in breach for the headline claim: “New for burning, shooting, stabbing, pains”.Grü…
Clauses: NONE
2007 🔒 Subscribe
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AUTH/1826/4/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan press coverage of Rectogesic and SMC rejection
A member of the public complained about an article in The Herald reporting ProStrakan’s reaction to the Scottish Medicines Consortium (SMC) rejection of Rectogesic (glyceryl trinitrate (GTN) rect…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1824/4/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Servier
An April 2006 Drug and Therapeutics Bulletin article criticised Servier’s promotion of Protelos (strontium ranelate) for postmenopausal osteoporosis.The Director took the matter up as a complaint…
Clauses: NONE
2006 🔒 Subscribe
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