PMCPA Case Library

1,752 PMCPA Rulings.
Every One Analysed.

The only structured, searchable PMCPA case library in the UK. Expert video walkthroughs, podcast episodes, and MCQ assessments on every ruling — so you understand why companies breach the Code, not just that they did.

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Search by company, clause, case reference... 🔒
All (1752) Social Media & Digital (720) HCP Hospitality & Meetings (431) Data & Publications (321) Off-label Promotion (219) Patient Organisations (44) Transfers of Value (9) Promotional Material (4) Samples & Gifts (2)
Therapy Area: All areas Other (360) Oncology (218) Cardiovascular (189) Respiratory (178) CNS & Neurology (169) Infectious Diseases (115) Diabetes (114) Rare Diseases (104) Immunology & Rheumatology (84) Dermatology (67) Obesity & Weight Management (63) Musculoskeletal & Bone (60) Ophthalmology (31)
Showing 60 results · Musculoskeletal & Bone  · Clear
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AUTH/1790/1/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
MSD v Roche & GSK
Merck Sharp & Dohme (MSD) complained about Roche Products Ltd and GlaxoSmithKline UK Ltd promotional materials for Bonviva (ibandronic acid): a pharmacy leavepiece (BNV/DAP/05/20703/1), a maile…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1803/2/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche & GSK Bonviva Once Monthly slide kits
Procter & Gamble and Sanofi-Aventis (suppliers of Actonel/risedronate) jointly complained about two Bonviva Once Monthly (ibandronate) slide kits issued by Roche and GlaxoSmithKline.Slide kit P…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1862/7/06
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire breached an undertaking after a prior ruling on “preferred by 80%” claim for Calcichew-D3 Fort
ProStrakan complained that Shire promotional materials for Calcichew-D3 Forte breached an undertaking given in an earlier case (AUTH/1825/4/06) about a misleading preference claim based on Rees and…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1911/11/06
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
P&G/Sanofi slide kit on Bonviva
Roche (on behalf of itself and GlaxoSmithKline) complained about a promotional slide kit (ACT 3206) produced by Procter & Gamble and Sanofi-Aventis (Alliance for Better Bone Health) about Roche…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1902/10/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Sanofi-Aventis & Procter & Gamble
An anonymous complainant (a current Sanofi-Aventis UK employee, using a pseudonym) alleged that ABBH osteoporosis “service to medicine” offerings were implemented in a way that linked service p…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1933/12/06
Off-label Promotion Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
AUTH/1933/12/06 & AUTH/1934/12/06
A primary care trust (PCT) prescribing advisor complained about a Bonviva (ibandronic acid) leavepiece (ref P117551) co-promoted by Roche Products Limited and GlaxoSmithKline UK Ltd.Bonviva 150mg (…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1892/9/06
Social Media & Digital Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
ProStrakan press release on Rectogesic
A member of the public complained about wording in a ProStrakan press release announcing the purchase of worldwide rights to, among other products, Rectogesic (glyceryl trinitrate (GTN) rectal oint…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1885/8/06
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Roche v Procter & Gamble and Sanofi-Aventis (Alliance for Better Bone Health)
Roche alleged a concerted campaign by Procter & Gamble and Sanofi-Aventis (Alliance for Better Bone Health; Actonel/risedronate) to mislead clinicians about Bonviva (ibandronate) and disparage …
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1884/8/06
HCP Hospitality & Meetings Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Servier voluntary admission
A hospital chief pharmacist complained (on behalf of an NHS trust) about a Servier representative promoting Protelos (strontium ranelate).Allegations included: frequent requests to see a consultant…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1825/4/06
Data & Publications Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire
ProStrakan complained about a Shire journal advertisement for Calcichew-D3 Forte (ref 003/0419a) published in Pulse, 2 March 2006.The ad stated: “Chew Calcichew-D3 Forte for Ten Seconds for a ple…
Clauses: 9.1,9.2
2006 🔒 Subscribe
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AUTH/1877/8/06
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire voluntary admission over Calcichew-D3 Forte ad in MIMS (no breach)
Shire voluntarily informed the PMCPA that an advertisement for Calcichew-D3 Forte (ref 003/0422a) appeared in the August edition of MIMS despite Shire’s clear instructions that the copy be destro…
Clauses: NONE
2006 🔒 Subscribe
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AUTH/1872/7/06
Data & Publications Not Upheld 🏥 Musculoskeletal & Bone ▶ Video 🎙 Podcast
Shire
A hospital chief pharmacist alleged Shire was still using a “paper on taste” to promote Calcichew-D3 Forte, despite a prior ruling (AUTH/1825/4/06) that an advertisement referencing the paper w…
Clauses: NONE
2006 🔒 Subscribe
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